Monday, July 30, 2012

Why are so many companies opting for Joint -Venture?


A joint venture is a long-term participation of two or more companies in an enterprise in which each party contributes with assets, has equity participation and shares risk (Alliances and Joint Ventures, 2006).
Many companies are opting for this entry because it allows companies to improve efficiency and create economies of scale and scope while spreading the risk between the partners. It also gives the MNC access to the knowledge of its local partner that will help them better understand the market and its customers in that region, as well as the political issues going on in the region. It also lets the MNC overcome limits on foreign companies by becoming part of the insider group.

A fully owned company faces a high risk with such a large investment in one area. Moreover, many countries forbid this kind of entry, because they believe that a fully owned company will drive out local enterprises. Moreover, the home-country unions sometimes oppose the creation of subsidiaries, which they see as an attempt to export jobs, particularly when the MNC exports good for another country and then decides to set up manufacturing operations there (Fred Luthans, 2009).










References


(2006). Alliances and Joint Ventures. Vienna: UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION.
Fred Luthans, J. P. (2009). International Management (7 ed.). (S. K. Hunter, Ed.) Boston, Boston, USA: McGraw-Hill Irwin.
Garcha, A. (s.d.). Diplomatic Culture or Cultural Diplomacy: The role for culture in international negotiation?
Paul R. Horst, J. L. (2007). Cross-Cultural Negotiations. Air University.

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